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2010 07

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Sales are down, but no one is panicking at Harley-Davidson

Harley-Davidson is feeling the pain of the economic downturn, as motorcycle sales fall and evidence points to a rise in repossessions. But the company is faring better than the big players in the auto industry.

As with automakers, Harley’s sales have fallen partly because of a decrease in the amount of credit available for buyers. Harley- Davidson Financial Services, the company’s in-house lender, has been at the forefront of this.

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